Scotch-Brite

Scrub like a beast

When it comes to scouring silverware and swiping sills — hold nothing back.

Art Director: Zach Seusy

limited product line

Beast mode

Leading the charge for this campaign is a tool for the most ferocious cleaners out there. Beast Mode is a line of products manufactured with various animal prints on them. Each product will have a downloadable sponsored Spotify playlist to pump up chore-lovers and get their head in the kitchen sink.

print/digital ads

interactive pop-up

Swipe your mouse and polish the landing page.

Experiential

Tough Scrubber

A co-branded Tough Mudder event that invites participants to get into their beast mode and scrub the competition clean to win a year’s worth of cleaning products. The course will replicate a kitchen, with stages re-designed as dishware, such as a rope swing over a bowl of mud and a giant spoon that requires scrubbers to scale up and slide down.