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Goal: Give participants a chance to communicate their likes and dislikes about the event so we can make it better and if they plan to return to future ones. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314628686-ZV2TDW25Z9AS1Z5J41D1/Reminder__The_America%E2%80%99s_New_Business_Plan_RFP_closes_on_December_6-2.jpg work - Last reminder: Everyone Subject Line: Reminder: grant application closes on Dec. 6 Audience: All previous campaign recipients that engaged with our email campaign through replies, clicks, and opens. Goal: Boost the number of applications and provide a basic structure of the application process so recipients feel less intimidated. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384061433-05W4R6FSZKGAVU7JW08V/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_1_of_2_.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627415857381-G6IZNXDDZ64SDPZPUN2T/Save_the_Date_%E2%80%93_Make_Your_Voice_Heard_in_Washington__D_C___May_4-6.jpg work - Campaign launch Subject: Save the date — make your voice heard In Washington, D.C. Audience: Entrepreneurship support organizations that have a history in political advocacy. Goal: Lay out the necessary information about the trip and offer resources on Kauffman.org to give a better picture of what to expect. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624383852628-6ZM9KSBHXFLUVGIXIDHY/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_2_of_2_.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417686310-4QA8YA7053HVYICDT4CT/Entrepreneurship_Advocacy_Trip_Rescheduled_to_September_21-23___How_to_Seek_Small_Business_Relief.jpg work - covid-19 response Subject: Advocacy trip postponed; offering help for those who need it Audience: Support organizations and entrepreneurs. Strategy: Communicate updated event plans and provide resources to address immediate needs of small business owners as a result of the economic fallout due to the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419193394-08FT8069J23ZSXE2A94H/Let_%E2%80%98em_know__How_policymakers_can_Rebuild_Better.jpg work - Advocacy in the context of Covid-19 Subject: Let ‘em know: how policymakers can rebuild Audience: Support organizations and entrepreneurs. Goal: Provide participants with new policy topics that are updated to fit the context of the pandemic to better prepare for their policymaker meetings. Encourage them to begin advocacy work prior to the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627416156978-SN7I06PHEIEUEZ3P4SEP/Entrepreneurship_Advocacy_Trip__Nominate_an_entrepreneur_to_join_us_on_Capitol_Hill.jpg work - nominate an entrepreneur Subject: Nominate an entrepreneur to join you in Washington, D.C. Audience: Entrepreneurship support organizations who registered. Goal: Bring more small business owners to talk to lawmakers and increase the foundation’s network. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624293354879-PCNQN1ZZBCH6GV9LPW2A/Seeking_Proposals_to_Advance_Entrepreneurship_Advocacy-2.jpg work - campaign launch: General Subject Line: Seeking proposals to advance entrepreneurship advocacy Audience: Entrepreneurship support organizations that have a history of political advocacy. Goal: Cast a wide net while limiting outreach to only participants with experience in political advocacy. Mention the basic elements of the grant and its supporting bipartisan policy roadmap: America’s New Business Plan. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417276114-LDJ5UBA7HNT9UCHE0EG2/Register_now_to_make_your_voice_heard_in_Washington__D_C___May_4-5.jpg work - Registration is open Subject: Register now to raise the voice of entrepreneurs Audience: Support organizations and entrepreneurs. Goal: Reminder to register for the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624296421986-1AGDM6YRLK6CP9MAHFFQ/Seeking_Proposals_to_Advance_America%E2%80%99s_New_Business_Plan.jpg work - campaign launch: Start us up members Subject Line: Seeking proposals to advance America’s New Business Plan Audience: Members of the Start Us Up coalition, an entrepreneurship advocacy group that has worked with the foundation’s policy team. Goal: Target a relevant advocacy group that has previously worked with the foundation’s policy team. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624299323819-MI6KOFYX47BK12IIUPI6/Funding_Projects_to_Put_America_s_New_Business_Plan_into_Play.jpg work - REMINDER: START US UP COALITION Subject Line: Funding projects to put America’s New Business Plan into play Audience: Members of the Start Us Up coalition. Strategy: Deliver to recipients who did not engage with the previous email (non-clicks and non-opens). A call-to-action was added to the end to encourage sharing the opportunity with their networks. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627418443572-LP8SW0GDK554V074RBNW/Save_the_date_%E2%80%93_Entrepreneur_Advocacy_Day_is_still_on__just_without_the_trip.jpg work - New event schedule Subject: The trip is back on, but with an update Audience: Support organizations and entrepreneurs. Goal: Inform participants on the new schedule of the event and that it will be virtual. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/8bc41269-6f23-43cf-ada8-378c6404bd77/Screen+Shot+2024-07-16+at+3.01.28+PM+copy.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/258ee7a1-535d-4b23-8082-b50c9554b342/Blog+Media+Images+Square+%282%29.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/e1da4c12-58aa-4eda-b005-3233eeedc27b/Screen+Shot+2024-07-16+at+3.02.14+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/bb400735-a948-4f9a-b7f4-a7f854e612ff/AMO_Summer_2022_Newsletter_Intro.png work - EV Newsletter – summer 2022 Goal: Educate residents on EVs and charging in a way that is relevant to their lives. Solution: Highlight popular road trips for Missourians and compare fueling costs for electric and gas cars. Plus, it included a Q&A with a local driver, list of popular EVs, and fast facts on charging at home. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/9c241b10-2eb6-43fe-9699-f5749d752b3d/AMO_Summer_2022_Newsletter_DriverQuestion.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/8734bea2-5d6c-4d43-ad49-1ca06cbe321c/Screen+Shot+2024-10-30+at+3.57.30+PM.jpg work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/abc16f87-c3b7-474a-952b-9839197e4497/Screen+Shot+2024-06-20+at+1.44.52+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730324884937-KH0GUGH07NIDL3CIEKOY/Screen%2BShot%2B2024-10-30%2Bat%2B5.03.40%2BPM.jpg work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730324803548-97242L2KCMONH7DUE3ME/Screen+Shot+2024-10-30+at+5.03.56+PM.png work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730324903592-ODPXTUG1HCHAFZE8F41A/Screen%2BShot%2B2024-10-30%2Bat%2B5.46.52%2BPM.jpg work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730324317505-FDC0GCHY5TL6N3AGYN0I/Screen%2BShot%2B2024-10-30%2Bat%2B5.31.11%2BPM.jpg work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730324409927-81AX0KBZ9ZC5AO7DVHXV/Screen%252BShot%252B2024-10-30%252Bat%252B5.31.25%252BPM.jpg work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/f3e20f74-0e98-4991-915d-e3a1d34ae010/Screen+Shot+2024-06-20+at+1.45.31+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715372025587-GO9BL07HAIULS350C6Y7/PowerRail+Carousel_Fleets+That+Benefit.png work - Make it stand out ^ LinkedIn carousel sample for a product launch https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/a94438ce-26d7-41af-8d8e-0268c6fb8908/Screen+Shot+2024-08-06+at+5.03.25+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371022192-KYQF7BASZTRBRXQYXITN/Navigating+EV+Fleets_+Carousel+%28First+Slide%29.png work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371023843-7XPVQEF2MK9PKPG9DNQ6/Navigating+EV+Fleets_+Carousel+%28Second+Slide%29.png work 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https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/5c19b364-5bc7-4b33-8477-6ae7f98ebb25/Screen+Shot+2024-10-21+at+3.55.36+PM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/e75f1ae7-3ef3-434f-bb11-af96fe95dcd5/Screen+Shot+2024-08-07+at+1.18.59+AM.png work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730238106975-VS0BV5K1LPYD3AEAN391/Screen%2BShot%2B2024-10-29%2Bat%2B5.32.59%2BPM.jpg work https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1730237886304-MQ8Z1QR32C3PVK33EXBU/Screen%2BShot%2B2024-10-29%2Bat%2B5.36.08%2BPM.jpg work 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https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1550124442354-V29K303BU2L9HZL51YNR/taiga_print_2_pdf__1_page_.jpg New Page https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1550124605303-K4W8KBC5WM0X02RVFMRP/taiga_print_3_pdf__1_page_.jpg New Page https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1550123869615-NI8GH6PDVBJJ78ODEMMA/taiga_print_1_pdf__1_page_.jpg New Page https://www.jonbeltrano.com/taiga daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1553137434315-AUXFPV83QE4NN28TO5UH/taiga_print_1.2.jpg Taiga https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1553137350669-WZV3LBQ3FUEPYZR8VPU7/taiga_print_3.2.jpg Taiga https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1552495074701-R8RRD3IN6D08S0RICD2S/ZACH_SEUSY-3.jpg Taiga https://www.jonbeltrano.com/new-page-3 daily 0.75 2019-03-21 https://www.jonbeltrano.com/email daily 0.75 2024-07-16 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624299323819-MI6KOFYX47BK12IIUPI6/Funding_Projects_to_Put_America_s_New_Business_Plan_into_Play.jpg Email Strategy and Copy (Copy 4) - REMINDER: START US UP COALITION Subject Line: Funding projects to put America’s New Business Plan into play Audience: Members of the Start Us Up coalition. Strategy: Deliver to recipients who did not engage with the previous email (non-clicks and non-opens). A call-to-action was added to the end to encourage sharing the opportunity with their networks. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417686310-4QA8YA7053HVYICDT4CT/Entrepreneurship_Advocacy_Trip_Rescheduled_to_September_21-23___How_to_Seek_Small_Business_Relief.jpg Email Strategy and Copy (Copy 4) - covid-19 response Subject: Advocacy trip postponed; offering help for those who need it Audience: Support organizations and entrepreneurs. Strategy: Communicate updated event plans and provide resources to address immediate needs of small business owners as a result of the economic fallout due to the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624296421986-1AGDM6YRLK6CP9MAHFFQ/Seeking_Proposals_to_Advance_America%E2%80%99s_New_Business_Plan.jpg Email Strategy and Copy (Copy 4) - campaign launch: Start us up members Subject Line: Seeking proposals to advance America’s New Business Plan Audience: Members of the Start Us Up coalition, an entrepreneurship advocacy group that has worked with the foundation’s policy team. Goal: Target a relevant advocacy group that has previously worked with the foundation’s policy team. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419496448-QAA2UHJHP98WNWQQ0MAP/REMINDER__Please_fill_out_this_quick_Advocacy_Day_survey.jpg Email Strategy and Copy (Copy 4) - event evaluation Survey Subject: REMINDER: Please fill out this quick Advocacy Day survey Audience: Support organizations and entrepreneurs. Goal: Give participants a chance to communicate their likes and dislikes about the event so we can make it better and if they plan to return to future ones. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419193394-08FT8069J23ZSXE2A94H/Let_%E2%80%98em_know__How_policymakers_can_Rebuild_Better.jpg Email Strategy and Copy (Copy 4) - Advocacy in the context of Covid-19 Subject: Let ‘em know: how policymakers can rebuild Audience: Support organizations and entrepreneurs. Goal: Provide participants with new policy topics that are updated to fit the context of the pandemic to better prepare for their policymaker meetings. Encourage them to begin advocacy work prior to the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314628686-ZV2TDW25Z9AS1Z5J41D1/Reminder__The_America%E2%80%99s_New_Business_Plan_RFP_closes_on_December_6-2.jpg Email Strategy and Copy (Copy 4) - Last reminder: Everyone Subject Line: Reminder: grant application closes on Dec. 6 Audience: All previous campaign recipients that engaged with our email campaign through replies, clicks, and opens. Goal: Boost the number of applications and provide a basic structure of the application process so recipients feel less intimidated. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384061433-05W4R6FSZKGAVU7JW08V/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_1_of_2_.jpg Email Strategy and Copy (Copy 4) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627416156978-SN7I06PHEIEUEZ3P4SEP/Entrepreneurship_Advocacy_Trip__Nominate_an_entrepreneur_to_join_us_on_Capitol_Hill.jpg Email Strategy and Copy (Copy 4) - nominate an entrepreneur Subject: Nominate an entrepreneur to join you in Washington, D.C. Audience: Entrepreneurship support organizations who registered. Goal: Bring more small business owners to talk to lawmakers and increase the foundation’s network. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627415857381-G6IZNXDDZ64SDPZPUN2T/Save_the_Date_%E2%80%93_Make_Your_Voice_Heard_in_Washington__D_C___May_4-6.jpg Email Strategy and Copy (Copy 4) - Campaign launch Subject: Save the date — make your voice heard In Washington, D.C. Audience: Entrepreneurship support organizations that have a history in political advocacy. Strategy: Lay out the necessary information about the trip and offer resources on Kauffman.org to give a better picture of what to expect. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624383852628-6ZM9KSBHXFLUVGIXIDHY/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_2_of_2_.jpg Email Strategy and Copy (Copy 4) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624293354879-PCNQN1ZZBCH6GV9LPW2A/Seeking_Proposals_to_Advance_Entrepreneurship_Advocacy-2.jpg Email Strategy and Copy (Copy 4) - campaign launch: General Subject Line: Seeking proposals to advance entrepreneurship advocacy Audience: Entrepreneurship support organizations that have a history of political advocacy. Goal: Cast a wide net while limiting outreach to only participants with experience in political advocacy. Mention the basic elements of the grant and its supporting bipartisan policy roadmap: America’s New Business Plan. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627418443572-LP8SW0GDK554V074RBNW/Save_the_date_%E2%80%93_Entrepreneur_Advocacy_Day_is_still_on__just_without_the_trip.jpg Email Strategy and Copy (Copy 4) - New event schedule Subject: The trip is back on, but with an update Audience: Support organizations and entrepreneurs. Goal: Inform participants on the new schedule of the event and that it will be virtual. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417276114-LDJ5UBA7HNT9UCHE0EG2/Register_now_to_make_your_voice_heard_in_Washington__D_C___May_4-5.jpg Email Strategy and Copy (Copy 4) - Registration is open Subject: Register now to raise the voice of entrepreneurs Audience: Support organizations and entrepreneurs. Goal: Reminder to register for the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384818148-W4XWJZ6A0GH73WW5U7YV/AmericasNewBusinessPlan_pdf.jpg Email Strategy and Copy (Copy 4) https://www.jonbeltrano.com/comms-content-strategy-copy daily 0.75 2024-07-23 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1717098424087-COXVWGQH7RSTEUOR02NJ/1.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1717098426561-8C3JTCKRA3K0GJNGVE85/2.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905337522-MBC7ZNSRR6G7FP273TTZ/Screen+Shot+2024-06-20+at+1.28.46+PM.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905338432-8QZR8AEZBLA7WS1EJAWL/Screen+Shot+2024-06-20+at+1.28.56+PM.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905339714-PXQ058198ON1RJ05MS98/Screen+Shot+2024-06-20+at+1.29.45+PM.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/f3e20f74-0e98-4991-915d-e3a1d34ae010/Screen+Shot+2024-06-20+at+1.45.31+PM.png Comms & Content Strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/abc16f87-c3b7-474a-952b-9839197e4497/Screen+Shot+2024-06-20+at+1.44.52+PM.png Comms & Content Strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371022192-KYQF7BASZTRBRXQYXITN/Navigating+EV+Fleets_+Carousel+%28First+Slide%29.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371023843-7XPVQEF2MK9PKPG9DNQ6/Navigating+EV+Fleets_+Carousel+%28Second+Slide%29.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371026523-5NC5WB19V2TIT1JQXYEK/Navigating+EV+Fleets_+Carousel+%28Third+Slide%29.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371028444-7K7YL4RVTZKE29XFD2CZ/Navigating+EV+Fleets_+Carousel+%28Fourth+Slide%29.png Comms & Content Strategy (Copy) https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1618510738928-DYMQNK9BG1W70CBBIF1S/Kauffman_Trends-in-Entrepreneurship-8-New-Business-Applications-in-the-Heartland_2020_pdf__page_1_of_3_.jpg Comms & Content Strategy (Copy) https://www.jonbeltrano.com/email-strategy-and-copy-copy daily 0.75 2024-07-16 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627418443572-LP8SW0GDK554V074RBNW/Save_the_date_%E2%80%93_Entrepreneur_Advocacy_Day_is_still_on__just_without_the_trip.jpg Email Strategy and Copy (Copy) - New event schedule Subject line: The Trip’s Still On, But with Some Updates Audience: Support organizations and entrepreneurs. Strategy: Inform participants on the new schedule of the event and that it will be virtual. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624299323819-MI6KOFYX47BK12IIUPI6/Funding_Projects_to_Put_America_s_New_Business_Plan_into_Play.jpg Email Strategy and Copy (Copy) - REMINDER: START US UP COALITION Subject Line: Funding projects to put America’s New Business Plan into play Audience: Members of the Start Us Up coalition. Strategy: Deliver to recipients who did not engage with the previous email (non-clicks and non-opens). A call-to-action was added to the end to encourage sharing the opportunity with their networks. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384061433-05W4R6FSZKGAVU7JW08V/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_1_of_2_.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417276114-LDJ5UBA7HNT9UCHE0EG2/Register_now_to_make_your_voice_heard_in_Washington__D_C___May_4-5.jpg Email Strategy and Copy (Copy) - Registration is open Subject line: Register Now to Raise the Voice of Entrepreneurs Audience: Support organizations and nominated entrepreneurs. Strategy: This was part of a series of reminders to register for the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624315292726-3O52BAHQQMK8FU8AWMFD/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-4.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627416156978-SN7I06PHEIEUEZ3P4SEP/Entrepreneurship_Advocacy_Trip__Nominate_an_entrepreneur_to_join_us_on_Capitol_Hill.jpg Email Strategy and Copy (Copy) - nominate an entrepreneur Subject line: Nominate an Entrepreneur to Join You in D.C. Audience: Entrepreneurship support organizations. Strategy: Build a network of entrepreneurs by leveraging external partners and participants. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417686310-4QA8YA7053HVYICDT4CT/Entrepreneurship_Advocacy_Trip_Rescheduled_to_September_21-23___How_to_Seek_Small_Business_Relief.jpg Email Strategy and Copy (Copy) - covid-19 response Subject line: Advocacy Trip Postponed & Help For Those Who Need It Audience: Support organizations and entrepreneurs. Strategy: Communicate updated event plans and provide resources to address immediate needs of small business owners as a result of the economic fallout due to the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624293354879-PCNQN1ZZBCH6GV9LPW2A/Seeking_Proposals_to_Advance_Entrepreneurship_Advocacy-2.jpg Email Strategy and Copy (Copy) - campaign launch: General Subject Line: Seeking proposals to advance entrepreneurship advocacy Audience: Entrepreneurship support organizations that have a history of political advocacy. Goal: Cast a wide net while limiting outreach to only participants with experience in political advocacy. Mention the basic elements of the grant and its supporting bipartisan policy roadmap: America’s New Business Plan. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419496448-QAA2UHJHP98WNWQQ0MAP/REMINDER__Please_fill_out_this_quick_Advocacy_Day_survey.jpg Email Strategy and Copy (Copy) - event evaluation Survey Subject line: REMINDER: Please Fill Out this Quick Advocacy Day Survey Audience: Support organizations and entrepreneurs. Strategy: Give participants a chance to communicate their likes and dislikes about the event so we can make it better and if they plan to return to future ones. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314250647-MYOCM6P2XL5R5LPDXM30/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-2.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624315593389-IIIXAB7P4Y7CWX69VPT3/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-6.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624383852628-6ZM9KSBHXFLUVGIXIDHY/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_2_of_2_.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419193394-08FT8069J23ZSXE2A94H/Let_%E2%80%98em_know__How_policymakers_can_Rebuild_Better.jpg Email Strategy and Copy (Copy) - Advocacy in the context of Covid-19 Subject line: Let ‘Em Know: How Policymakers can Rebuild Better Audience: Support organizations and entrepreneurs. Strategy: Provide participants with new policy topics that are updated to fit the context of the pandemic to better prepare for their policymaker meetings. Encourage them to begin advocacy work prior to the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624296421986-1AGDM6YRLK6CP9MAHFFQ/Seeking_Proposals_to_Advance_America%E2%80%99s_New_Business_Plan.jpg Email Strategy and Copy (Copy) - campaign launch: Start us up members Subject Line: Seeking proposals to advance America’s New Business Plan Audience: Members of the Start Us Up coalition, an entrepreneurship advocacy group that has worked with the foundation’s policy team. Goal: Target a relevant advocacy group that has previously worked with the foundation’s policy team. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314628686-ZV2TDW25Z9AS1Z5J41D1/Reminder__The_America%E2%80%99s_New_Business_Plan_RFP_closes_on_December_6-2.jpg Email Strategy and Copy (Copy) - Last reminder: Everyone Subject Line: Reminder: grant application closes on Dec. 6 Audience: All previous campaign recipients that engaged with our email campaign through replies, clicks, and opens. Goal: Boost the number of applications and provide a basic structure of the application process so recipients feel less intimidated. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627415857381-G6IZNXDDZ64SDPZPUN2T/Save_the_Date_%E2%80%93_Make_Your_Voice_Heard_in_Washington__D_C___May_4-6.jpg Email Strategy and Copy (Copy) - Campaign launch Subject line: Save the Date — Make Your Voice Heard In Washington D.C. Audience: Entrepreneurship support organizations that have a history in political advocacy. Strategy: Clearly lay out necessary information about the trip and offer resources on Kauffman.org to give a better picture of what to expect. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384818148-W4XWJZ6A0GH73WW5U7YV/AmericasNewBusinessPlan_pdf.jpg Email Strategy and Copy (Copy) https://www.jonbeltrano.com/email-strategy-and-copy-copy-1 daily 0.75 2024-07-16 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419193394-08FT8069J23ZSXE2A94H/Let_%E2%80%98em_know__How_policymakers_can_Rebuild_Better.jpg Email Strategy and Copy (Copy) - Advocacy in the context of Covid-19 Subject line: Let ‘Em Know: How Policymakers can Rebuild Better Audience: Support organizations and entrepreneurs. Strategy: Provide participants with new policy topics that are updated to fit the context of the pandemic to better prepare for their policymaker meetings. Encourage them to begin advocacy work prior to the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627418443572-LP8SW0GDK554V074RBNW/Save_the_date_%E2%80%93_Entrepreneur_Advocacy_Day_is_still_on__just_without_the_trip.jpg Email Strategy and Copy (Copy) - New event schedule Subject line: The Trip’s Still On, But with Some Updates Audience: Support organizations and entrepreneurs. Strategy: Inform participants on the new schedule of the event and that it will be virtual. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624299323819-MI6KOFYX47BK12IIUPI6/Funding_Projects_to_Put_America_s_New_Business_Plan_into_Play.jpg Email Strategy and Copy (Copy) - REMINDER: START US UP COALITION Subject Line: Funding projects to put America’s New Business Plan into play Audience: Members of the Start Us Up coalition. Strategy: Deliver to recipients who did not engage with the previous email (non-clicks and non-opens). A call-to-action was added to the end to encourage sharing the opportunity with their networks. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624296421986-1AGDM6YRLK6CP9MAHFFQ/Seeking_Proposals_to_Advance_America%E2%80%99s_New_Business_Plan.jpg Email Strategy and Copy (Copy) - campaign launch: Start us up members Subject Line: Seeking proposals to advance America’s New Business Plan Audience: Members of the Start Us Up coalition, an entrepreneurship advocacy group that has worked with the foundation’s policy team. Goal: Target a relevant advocacy group that has previously worked with the foundation’s policy team. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627415857381-G6IZNXDDZ64SDPZPUN2T/Save_the_Date_%E2%80%93_Make_Your_Voice_Heard_in_Washington__D_C___May_4-6.jpg Email Strategy and Copy (Copy) - Campaign launch Subject line: Save the Date — Make Your Voice Heard In Washington D.C. Audience: Entrepreneurship support organizations that have a history in political advocacy. Strategy: Clearly lay out necessary information about the trip and offer resources on Kauffman.org to give a better picture of what to expect. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624315292726-3O52BAHQQMK8FU8AWMFD/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-4.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624315593389-IIIXAB7P4Y7CWX69VPT3/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-6.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314628686-ZV2TDW25Z9AS1Z5J41D1/Reminder__The_America%E2%80%99s_New_Business_Plan_RFP_closes_on_December_6-2.jpg Email Strategy and Copy (Copy) - Last reminder: Everyone Subject Line: Reminder: grant application closes on Dec. 6 Audience: All previous campaign recipients that engaged with our email campaign through replies, clicks, and opens. Goal: Boost the number of applications and provide a basic structure of the application process so recipients feel less intimidated. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384061433-05W4R6FSZKGAVU7JW08V/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_1_of_2_.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417686310-4QA8YA7053HVYICDT4CT/Entrepreneurship_Advocacy_Trip_Rescheduled_to_September_21-23___How_to_Seek_Small_Business_Relief.jpg Email Strategy and Copy (Copy) - covid-19 response Subject line: Advocacy Trip Postponed & Help For Those Who Need It Audience: Support organizations and entrepreneurs. Strategy: Communicate updated event plans and provide resources to address immediate needs of small business owners as a result of the economic fallout due to the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624314250647-MYOCM6P2XL5R5LPDXM30/Meet_the_America%E2%80%99s_New_Business_Plan_RFP_grantees_%E2%80%93_Ewing_Marion_Kauffman_Foundation___Kauffman_org-2.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627419496448-QAA2UHJHP98WNWQQ0MAP/REMINDER__Please_fill_out_this_quick_Advocacy_Day_survey.jpg Email Strategy and Copy (Copy) - event evaluation Survey Subject line: REMINDER: Please Fill Out this Quick Advocacy Day Survey Audience: Support organizations and entrepreneurs. Strategy: Give participants a chance to communicate their likes and dislikes about the event so we can make it better and if they plan to return to future ones. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624383852628-6ZM9KSBHXFLUVGIXIDHY/2-ANBP_RFP_Grantee_Announcement_Instructions_Email_-_Second_-_For_External_pdf__page_2_of_2_.jpg Email Strategy and Copy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624293354879-PCNQN1ZZBCH6GV9LPW2A/Seeking_Proposals_to_Advance_Entrepreneurship_Advocacy-2.jpg Email Strategy and Copy (Copy) - campaign launch: General Subject Line: Seeking proposals to advance entrepreneurship advocacy Audience: Entrepreneurship support organizations that have a history of political advocacy. Goal: Cast a wide net while limiting outreach to only participants with experience in political advocacy. Mention the basic elements of the grant and its supporting bipartisan policy roadmap: America’s New Business Plan. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627416156978-SN7I06PHEIEUEZ3P4SEP/Entrepreneurship_Advocacy_Trip__Nominate_an_entrepreneur_to_join_us_on_Capitol_Hill.jpg Email Strategy and Copy (Copy) - nominate an entrepreneur Subject line: Nominate an Entrepreneur to Join You in D.C. Audience: Entrepreneurship support organizations. Strategy: Build a network of entrepreneurs by leveraging external partners and participants. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1627417276114-LDJ5UBA7HNT9UCHE0EG2/Register_now_to_make_your_voice_heard_in_Washington__D_C___May_4-5.jpg Email Strategy and Copy (Copy) - Registration is open Subject line: Register Now to Raise the Voice of Entrepreneurs Audience: Support organizations and nominated entrepreneurs. Strategy: This was part of a series of reminders to register for the event. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1624384818148-W4XWJZ6A0GH73WW5U7YV/AmericasNewBusinessPlan_pdf.jpg Email Strategy and Copy (Copy) https://www.jonbeltrano.com/website-content daily 0.75 2024-07-30 https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1717098424087-COXVWGQH7RSTEUOR02NJ/1.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1717098426561-8C3JTCKRA3K0GJNGVE85/2.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371022192-KYQF7BASZTRBRXQYXITN/Navigating+EV+Fleets_+Carousel+%28First+Slide%29.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371023843-7XPVQEF2MK9PKPG9DNQ6/Navigating+EV+Fleets_+Carousel+%28Second+Slide%29.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371026523-5NC5WB19V2TIT1JQXYEK/Navigating+EV+Fleets_+Carousel+%28Third+Slide%29.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1715371028444-7K7YL4RVTZKE29XFD2CZ/Navigating+EV+Fleets_+Carousel+%28Fourth+Slide%29.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/abc16f87-c3b7-474a-952b-9839197e4497/Screen+Shot+2024-06-20+at+1.44.52+PM.png Website Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905337522-MBC7ZNSRR6G7FP273TTZ/Screen+Shot+2024-06-20+at+1.28.46+PM.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905338432-8QZR8AEZBLA7WS1EJAWL/Screen+Shot+2024-06-20+at+1.28.56+PM.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1718905339714-PXQ058198ON1RJ05MS98/Screen+Shot+2024-06-20+at+1.29.45+PM.png Website Content https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/f3e20f74-0e98-4991-915d-e3a1d34ae010/Screen+Shot+2024-06-20+at+1.45.31+PM.png Website Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3d1aa5e2ccd159cdb18319/1618510738928-DYMQNK9BG1W70CBBIF1S/Kauffman_Trends-in-Entrepreneurship-8-New-Business-Applications-in-the-Heartland_2020_pdf__page_1_of_3_.jpg Website Content https://www.jonbeltrano.com/about-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456776682638-ETQYPR9PTECZWF5HLAON/image-asset.jpeg About